Module 3 Idea Development
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
― Edward de Bono
Short Description
In Module 2 you learned about what entrepreneurship is and about the different types of entrepreneurship, in particular, community-based entrepreneurship. We also looked at the role of entrepreneurs in society, and you have discovered where your motivations and passions lie. We also looked at how to analyze your community and to identify what the issues and problems are but also where potential resources, partners or opportunities can be found.
In Module 3 we will look at how to further deepen this analysis and conduct proper market research, how to identify needs or problems to be solved, how to come up with community-based entrepreneurial ideas and how to further develop them.
Analyzing existing players in the community through tools like asking the right questions and the SWOT analysis are important elements in Module 3. Idea development skills, how to set SMART objectives for your idea and prototyping are tools you will also experiment with.
Learning Objectives
- Learn how to ask the right questions when conducting market research
- Analyze existing businesses in your community by asking the right questions
- Explore techniques such mind mapping to generate ideas
- Learn about the differences between an idea and an opportunity and how to identify an opportunity in the market
- Gain new skills and get new tools such as SWOT analysis, setting SMART objectives or prototyping
Course Features
- Lectures 26
- Quizzes 1
- Skill level All levels
- Language English
- Students 9
- Assessments Yes
-
PART 1
-
PART 2
-
PART 3
-
PART 4
-
PART 5
-
Jessica Bardsnes
Co-ordinator and trainer in Kristinestad
This was the funniest and most creative module in the whole course. It was interesting to do the idea development and through ptorotyping making the ideas visible.
5 Comments
Trainer from Finland: The Prototyping and Mindmapping exercises worked the best for us in this module. Although there were some difficulties due to the language, this course was good for the participants since it got them to think about how Krisitinestad, their community, could look potentially look like.
Trainer from Germany: Explaining the activities and the goal in depth kept the motivation of the young people high throughout this module. I am satisfied with the conduction of the module in general, and the activities worked well to increase the awareness and skills of the participants.
Trainer from Albenga, Italy: This module was great and I am very satisfied. The SWOT analysis activity worked well, but sometimes we also had troubles with some exercises due to the difference in language. It turned out better than we thought, and the young people liked the content, methods, and exercises of this module.
Trainer for Turin, Italy: The activities on creative thinking and idea development worked well for the young people. In general, the participants learned to recognize and respond to community problems. This is of course a good way to promote inclusion in the community.
Trainer from Sweden: We used all the activities in this module, except for the prototyping activity. This was because of time constraints. The participants especially liked the parts wherein they could see the relevance of the activity to their own individual ideas and projects. For example, the YT-videos were great because they were able to use it whenever they liked, and they were also easy to understand. I would recommend to watch these videos first and prioritize which ones to do, since some workshops take more time than expected. The exercises required young people to work together and find a way to communicate well with each other, regardless of barriers. I found this to be an important element of inclusion. For me, it was definitely the most fun module.